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December 2007

Upcoming Events

Thursday, December 6,
from 6- 8PM, Sandy Springs Business Association Annual Holiday Celebration at Ruth’s Chris Streak House. Reservations: 404-255-5351 or meri@sandysprings.org

Wednesday, December 19, Greater North Fulton Chamber of Commerce Combined Business Networking Lunch and Eggs & Enterprise Event, 11:30 — 1:00 PM at the Standard Club.

Click Here to RSVP and see any events that may have been added.

Got news to share?
Contact IO at: news@ioatlanta.com or 678-222-3400, or our Newsletter Editor & feature client article writer:
Jennifer Koon, Michael Mackenzie Communications, 770-645-7990 or
jenniferk@michaelmackenzie.com.

 

Inside this issue:

Welcome New
IO Family Members - 2

Feature: The Price is Right – Or Is It? - 2

 

 


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Preferred Real Estate Funds Provides Commercial Investments for Individuals and Partnerships with Help from Intelligent Office

“Many people view real estate as a typical investment vehicle; you buy the property, sit on it for awhile and then get out,” begins Stan Sonenshine of Preferred Real Estate Funds. “But in reality it just doesn’t work that way.”

Stan goes on to explain the risks and rewards of making real estate investments before sharing his perspective on recent heady times.

“A lot of recent business has been speculative,” explains Sonenshine. “People heard about others making money and wanted to take part but the risks are much higher now and the time when investors could get in and get out of properties quickly is ending.”

That’s why Sonenshine and his partner, Stephen Rothschild, approach each property carefully before inviting their clients to make what could be a long-term commitment.

Preferred Real Estate Funds (PREF) works on behalf of affluent individuals, family partnerships and small institutional investors to provide opportunities for specific and strategic commercial real estate investments in such major metropolitan areas as Charlotte, Jacksonville, Orlando and Atlanta.

“We view each property as a business,” explains Sonenshine, an industry veteran with more than 30 years experience.

As such, it has to have a business plan with working capital, financing, detail income and expense projections and anticipated capital costs.

“When we present a property to an investor, we’re able to demonstrate through the investment memorandum the profitability of this investment as a long-term asset or the anticipated gain of properties targeted for rehab and resell,” continues Sonenshine.

A typical PREF investment is a retail center, office or office/warehouse property ranging in size from $2.5 to $10 million with about 30% coming from partner equity.

“We provide our partners with limited risk to any one transaction, professional management and access to opportunities usually offered only to larger investors,” explains Sonenshine.
PREF has been an Intelligent Office client since the formation of the business in 2004.

“In our business, having a live voice answer the phones is important,” concludes Sonenshine. “Our clients appreciate getting a consistent response from Anthony and he has really helped out business.”

For more information, contact Preferred Real Estate Funds LLC at 404-350-4159 or visit www.prefllc.com.

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